But Listerine changed that. [17], The active ingredients listed on Listerine packaging are essential oils which are menthol (mint) 0.042%, thymol (thyme) 0.064%, methyl salicylate (wintergreen) 0.06%, and eucalyptol (eucalyptus) 0.092%. In just seven years, the company's revenues rose from $115,000 to more than $8 million. Our unique formula with 4 Essential Oils (Menthol, Thymol, Eucalpytol, Oil of … There has been concern that the use of alcohol-containing mouthwash such as Listerine may increase the risk of developing oral cancer. Business Its Legal, Ethical, and Global Environment by Marianne M. Jennings 8th edition page 324, Given these safeguards, we believe the preamble "Contrary to prior advertising" is not necessary. Our collection database is a work in progress. While used today primarily as a mouthwash for oral health and hygiene, it has been sold as a surgical disinfectant, a cure for dandruff, a floor cleaner, a hair tonic, a deodorant, and as a "beneficial remedy" for diseases ranging from diphtheria and dysentery to small pox and gonorrhea. [18] In combination all have an antiseptic effect and there is some thought that methyl salicylate may have an anti inflammatory effect as well. In January 2009, Andrew Penman, chief executive of The Cancer Council New South Wales, called for further research on the matter. Lawrence named his antiseptic "Listerine" in honor of Lister. Constitution Avenue, NW [16] Original is not listed on the Listerine UK website as among the Listerine products available in the United Kingdom. LISTERINE® Antiseptic regimen reduces gingivitis by 65% more than Crest® Pro-Health™ regimen1 The only branded OTC rinse with gingivitis reduction comparable to prescription-strength Peridex™2 Kills … In 1995, FreshBurst was added,[15] then in 2003 Natural Citrus. Nine different kinds of Listerine are on the market in the U.S. and elsewhere: Original, Cool Mint, FreshBurst, Natural Citrus, Naturals, Soft Mint (Vanilla Mint), UltraClean (formerly Advanced Listerine), Tooth Defense (mint shield), and Whitening pre-brush rinse (clean mint). [24][25] As of 2010, seven meta-analyses have found no connection between alcohol-containing mouthwashes and oral cancer, and three have found increased risk. Use Listerine Original in a spray bottle as a fly, mosquito, & tick repellent. Listerine also sell a formulation called Listerine Advanced Defence Gum Treatment containing a common food preservative, ethyl lauroyl arginate (LAE) at 0.147%[23]. Named after Joseph Lister, who pioneered antiseptic surgery at the Glasgow Royal Infirmary in Scotland, Listerine was developed in 1879 by Joseph Lawrence, a chemist in St. Louis, Missouri. [3], Lawrence hoped to promote Listerine's use as a general germicide as well as a surgical antiseptic, and licensed his formula to a local pharmacist named Jordan Wheat Lambert in 1881. It’s primarily used to treat athlete’s foot and onychomycosis (toenail fungus). [27] In 2009, Johnson and Johnson launched a new alcohol-free version of the product called Listerine Zero. Listerine, named for Sir Joseph Lister, founder of the practice of antiseptic medicine, was first formulated in St. Louis, MO in … In 2006 a new addition to the "less intense" variety, Vanilla Mint, was released. [1], Originally marketed by the Lambert Pharmacal Company (which later became Warner–Lambert), Listerine has been manufactured and distributed by Johnson & Johnson since that company's acquisition of Pfizer's consumer healthcare division on December 20, 2006.[2]. [7] In 2000, Pfizer acquired Warner-Lambert. Listerine, for instance, was invented in the nineteenth century as powerful surgical antiseptic. Washington, D.C. Email powered by MailChimp (Privacy Policy & Terms of Use), International Media Interoperability Framework. But it wasn't a runaway success until the 1920s, when it was pitched as a solution for "chronic halitosis" — a then obscure medical term for bad breath. Listerine's new ads featured forlorn young women and men, eager for marriage but turned off by their mate's rotten breath. [21], The addition of the active ingredients means the ethanol is considered to be undrinkable, known as denatured alcohol, and it is therefore not regulated as an alcoholic beverage in the United States. Lippincott Williams & Wilkins, Jan 1, 2001 § pp 238, "Johnson & Johnson Acquires Pfizer Consumer Healthcare", "Warner-Hudnut, Inc. ( Early Warner-Lambert Company )", "2000: Pfizer joins forces with Warner-Lambert", "Lambert airport traces its history to an aviation visionary who knew how to sell mouthwash", "The African Americanization of menthol cigarette use in the United States", "Article: Warner-Lambert reenters the dentrifice business", https://www.boots.com/sitesearch?searchTerm=listerine, Materials Safety Data Sheet for Listerine Antiseptic Mouthwash, Original-05/22/2008, "Systematic review of efficacy of topical rubefacients containing salicylates for the treatment of acute and chronic pain", "Do you want that mouthwash straight up or on the rocks? 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listerine original use

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