Buy the book online now! S – Simple; U – Unexpected; C – Concrete; C – Credible; E – Emotional; S – Stories; In this new series of posts, we’ll be providing you with real-life examples for each principle. Made to Stick | item #4958a | page 3 of 4 trouble. See these ideas come to live through real-life examples and case-studies. BONUS TIP: This tip isn’t discussed inside the book, only in this Made to Stick summary. Made To Stick is a great, practical resource on how to communicate effectively in a way that your message will influence and motivate to take action. The Sinatra Test: Frank Sinatra song New York, New York has a line "if I can make it there, I can make it anywhere." Use features like bookmarks, note taking and highlighting while reading Made to Stick: Why some ideas take hold and others come unstuck. Made to Stick: Why some ideas take hold and others come unstuck - Kindle edition by Heath, Chip, Dan Heath. Confidence is something that shouldn’t be overlooked. If you love the ideas / tips in this article, do check out our full book summary bundle, our Made to Stick summary bundle or more examples of the SUCCESs principles in this article. The Heath brothers heed their own good recommendations and provide lots of examples to go along heaps of insights, which makes Made to Stick and absolute must read. If delivering this verbally, confidence is the holding glue that will keep your message and ideas intact. Everything revolves around the SUCCESS methodology. The authors Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. Hence, in order to make an idea sticky it has to be simple, unexpected, concrete, credible, emotional, and tell a story. Made to Stick empowers anyone with the right insights and the right message to make any idea “stick.” The book proceeds linearly through the sticky blueprint: the acronym S.U.C.C.E.S. Made to Stick Review. But if we use statistics to help us make up our minds, we’ll be in a great position to share the pivotal numbers with others, as in the Beyond War example in the box. Use confidence with all of these 8 methods. Sometime last year, we wrote a post about Chip and Dan Heath’s “Made to Stick”, exploring 6 different ways to make your marketing message more memorable:. The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Download it once and read it on your Kindle device, PC, phones or tablets.